1 Prada S.p.A. is an Italian fashion label designed by Mario Prada, specializing in luxury goods for
men and women (ready-to-wear, leather accessories, shoes, and luggage and hats),air max, founded by Mario
Prada. The label is a status symbol.[1] Like other brands, Prada battles counterfeiting, ensuring
authenticity only from its official worldwide boutiques and online store.
2 The Devil Wears Prada is a 2003 novel about a ruthless, short tempered boss, who is the renowned
editor-in-chief of Runway, a fictional version of Vogue, and wears designer clothes, such as Prada and
Hermès. Its 2006 film adaptation stars Meryl Streep and Anne Hathaway.
3 Prada, along with Calvin Klein and Gucci, is known for the practice of casting new models to walk
exclusively in their runway shows. Usually, one of the models chosen as an exclusive will open a Prada
show. An exclusive or opening spot in a Prada show is among the most coveted bookings in the modeling
world. Previous Prada exclusives and openers who have gone on to success in the fashion world include
Daria Werbowy, Gemma Ward, Suvi Koponen and Sasha Pivovarova, who went on to appear in Prada's ad
campaigns for six consecutive seasons after opening the Prada fall 2005 runway show.
